Ok Go has always taken a different path to the “music video”. I hear people comment about the amount of work they must have exerted to create  a 3-4 minute online diversion. Their observations are correct, they put a huge amount of work into what they do!

Creativity  is hard. Thinking of a unique way to present an old idea takes effort. Seeing the results of other creative minds inspires me to keep pushing the limits of what can be done.